Objective To explore the effect of self-care management guided by the empowerment theory in patients with advanced lung cancer pain. Methods A total of 78 patients with advanced lung cancer pain admitted to Zhumadian Central Hospital from May 2022 to May 2024 were selected for a prospective study, and were divided into two groups according to the random number table method, with 39 cases each group. In the control group, there were 25 males and 14 females, aged 53-76 (64.59±3.21) years, with a body mass index of 18.2-25.7 (21.95±1.01) kg/m2, 22 cases in stage Ⅲ and 17 cases in stage Ⅳ. In the observation group, there were 26 males and 13 females, aged 54-77 (64.62±3.26) years, with a body mass index of 18.3-25.8 (21.96±1.04) kg/m2, 23 cases in stage Ⅲ and 16 cases in stage Ⅳ. The control group received routine care, while the observation group received self-care management guided by the empowerment theory. Both groups were continuously cared and observed for 30 days. The mood states, pain, cancer-related fatigue, and self-management abilities of the two groups were compared. Statistical analysis was performed using independent sample t-test, paired t-test, and χ2 test. Results After nursing, the scores of tension-anxiety, anger-hostility, wearing-lethality, disorient-confusion, and depression-dejection of the Profile of Mood States (PMS-SF) in the observation group were (9.53±1.07) points, (12.82±1.64) points, (7.35±1.04) points, (8.38±1.08) points, and (8.38±1.28) points, which were lower than those in the control group [(14.71±1.19) points, (17.63±1.94) points, (11.89±1.17) points, (12.92±1.14) points, and (12.43±1.67) points]; the scores of energy-vitality and self-related emotions were (18.98±1.94) points and (15.95±1.42) points, which were higher than those in the control group [(13.83±1.81) points and (13.73±1.35) points] (t=20.214, 11.825, 18.112, 18.055, 12.020, 12.122, and 7.076; all P<0.05). After nursing, the scores of Visual Analogue Scale (VAS) and Cancer Fatigue Scale (CFS) in the observation group were (4.03±0.57) points and (29.06±2.12) points, which were lower than those in the control group [(5.49±1.12) points and (35.53±2.18) points] (t=7.255 and 13.287, both P<0.05). After nursing, the scores of self-care skills, self-concept, health knowledge level, and self-responsibility of the Exercise of Self-Care Agency Scale (ESCA) in the observation group were (32.51±2.29) points, (23.71±1.84) points, (48.83±2.81) points, and (16.86±1.47) points, which were higher than those in the control group [(26.43±2.17) points, (19.85±1.73) points, (35.76±2.44) points, and (13.39±1.42) points] (t=12.035, 9.545, 21.933, and 10.603, all P<0.05). Conclusion Self-care management guided by the empowerment theory can effectively regulate the mood state in patients with advanced lung cancer pain, alleviate the physiological pain, reduce the degree of cancer-related fatigue, and help patients better manage the disease.